Antje Von Dewitz Dissertation Defense

Dr Antje von Dewitz is the CEO of the family-run outdoor brand VAUDE in Tettnang. After studying Economic and Cultural Studies at the University of Passau, she became a product manager at VAUDE and later took on responsibility for company communications. In 2005, she worked as a marketing manager and in 2009 took over the company management from her father, Albrecht von Dewitz. She received her Ph.D. and worked at the Endowed Chair of Entrepreneurship at the University of Hohenheim. Besides her engagement at VAUDE, she is a member of the Project Advisory Board for "Natural Capital Germany - TEEB DE" and on the Advisory Board of the German Federal Environmental Foundation.

Based on the company´s focus on environmental and social responsibility, Dr Antje von Dewitz developed a sustainability-oriented business strategy. For its outstanding economic, social and ecological commitment, the company received numerous awards including the B.A.U.M. Environmental Award (2012) and the Economic Medal of the Federal State of Baden-Württemberg (2011). In 2008, VAUDE was the first outdoor company to be certified by EMAS. Since 2012, the company headquarters in Tettnang and all products manufactured there have been climate neutral. The percentage of VAUDE Green Shape products, which feature special eco-friendly and resource-conserving manufacturing, is constantly growing.


Antje von Dewitz (born 18 September 1972 in Ebingen)[1] is a German entrepreneur. She is the managing director of the company VAUDE, a producer of mountain sports equipment based in Tettnang. She holds 46% of the company’s shares[2].

Family and early life[edit]

Antje von Dewitz grew up in Untereisenbach near Tettnang. She is the second of the three daughters of Albrecht von Dewitz who founded the family business VAUDE in 1974[3]. The family is a branch of the originally Mecklenburg-Pomeranian aristocratic familyvon Dewitz. Antje von Dewitz lives in Tettnang with her partner and their four children[4].

Studies and career[edit]

Von Dewitz studied economics and cultural studies at the University of Passau. She graduated in 1998.[5] During her studies, Dewitz rather wanted to work in the field of environmental protection and had initially not planned to enter the company of her father. Since 1998, when she was first employed by VAUDE as an intern, she built up the Bags and Travel Bag area[6]. From 2000 to 2002, she was responsible for public relations, and in 2005 she took over the entire marketing management. During the period from 2002 to 2005, she was also partly employed as a research assistant at the University of Stuttgart-Hohenheim[7], where she wrote a dissertation titled High-performance employment relationships in medium-sized companies[8]. She completed her doctorate in 2005. In 2009 Albrecht von Dewitz handed over the management to her[9]. Since then, Dewitz has increasingly been setting up more and more processes in the company on criteria of sustainability and environmental compatibility. This should also be done along the whole value-added chain, that is throughout the logistics chain and in the case of subcontractors abroad[10].

Economic and political positions[edit]

Von Dewitz advocates that the guidelines for the Economy for the Common Good should be given more importance and criticizes the fact that in business attention is only paid to financial ratios. Together with political activist Christian Felber, she achieved that in 2015, the European Economic and Social Committee declared itself in favour of the economy of the common good and argued that it should be integrated into both European and national legal frameworks[11].

Board memberships and honorary appointments[edit]


  • Order of Merit of the State of Baden-Württemberg 2017[16]
  • Election into the HandelsblattHall of Fame of family businesses 2017[17]
  • B.A.U.M. Environmental Award 2012[18]
  • Election into the Top Business Women 2011 in the category Top Entrepreneur of Financial Times Germany
  • 2011 Economic Medal of the State of Baden-Württemberg[19]

Web Links[edit]

  • Interview within the program Typisch deutsch as part of Deutsche Welle; accessed February 6, 2017 in the ARD Media Library (in German)


  1. ^Entry Antje von Dewitz in the Muninger Database, retrieved 16 July 2017 (in German).
  2. ^Joachim Hofer and Martin-Werner Buchenau: Vaude’s Green Queen, article in the newspaper Handelsblatt, 12 January 2017, retrieved 16 July 2017.
  3. ^Website of the ISPO Sport Fair, retrieved 26 July 2017.
  4. ^Contribution in a journal of Bethmann Bank, retrieved 26 July 2017.
  5. ^Website of the German Mountaineering Association Alpenverein, pdf-file, retrieved 26 July 2017.
  6. ^Article by Tina Groll in the weekly Zeit Online, 4 November 2010. Retrieved 16 July 2017.
  7. ^Interview with Antje von Dewitz, on Family Capital, 5 February 2015, retrieved 16 July 2017.
  8. ^Alpenverein, pdf-file, retrieved 26 July 2017.
  9. ^Dagmar Deckstein: Nachhaltigkeit als Strategie, in the daily newspaper Süddeutsche Zeitung, 5 October 2016, retrieved 16 July 2017.
  10. ^Leaving the niche, retrieved 25 July 2017.
  11. ^Get back to nature with Vaude by Nicola Wylie in the Mind Magazine, retrieved 25 July 2017.
  12. ^Communication on the Südwestrundfunk website, 22 December 2016, retrieved 16 July 2017 (in German).
  13. ^Website of ‘’Naturkapital Deutschland’’: Members of the advisory board, retrieved 18 July 2017.
  14. ^List of board members on the organization’s website, retrieved 18 July 2017.
  15. ^Website of Deutsche Bundesstiftung Umwelt, retrieved 18 July 2017.
  16. ^Official communication, retrieved 25 July 2017.
  17. ^Joachim Hofer and Martin-Werner Buchenau: Vaude’s Green Queen, article in the newspaper Handelsblatt, 12 January 2017, retrieved 16 July 2017.
  18. ^Communication on the German World Wildlife Fund website, retrieved 25 July 2017.
  19. ^pdf-file from Landeszentrale für Politische Bildung Baden Württemberg, retrieved 25 July 2017.

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